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Inbound Vs Outbound Telemarketing Services

May 1st, 2021

Every entrepreneur knows that the lifeblood of his business-no matter how big or small it may be-is effective marketing. How effective one’s marketing shows the ability to let his product or brand be known among his target customers to attract additional business opportunities and gain more profit.

The role of marketing for a company is one of the most vital sections there is because it is through marketing that customers and prospect clients get to know the business’ products or services better. If one cannot market his goods well then this equates to a setback in business or, worse, revenue losses.

Entrepreneurs in the past use the traditional tools of marketing to communicate to their customers. The advent of the Internet and websites now have kept costly and time consuming marketing avenues like billboards, flyers, television and radio ads at bay. What used to convey expensive business strategies to customers before means more affordable advertisements now. Marketing is also now made even easier and a lot cheaper with the help of the humble telephone and an outsourced telemarketing company which offers this kind of service to better reach customers and interact with them in real time.

If you are a rookie entrepreneur or an aggressive one, you are probably asking these questions: What is telemarketing? How can it help my business? What options will best suit my business and my customers? The discussion below on telemarketing will help you choose the right option that is in tune to your business goals especially when you have your customers in mind.

Telemarketing for your business

Telemarketing, inside sales or telesales, is a method of direct marketing which an assigned personnel solicits or calls up prospective clients to buy products or avail of services over the phone or through web conferencing. This also includes recorded sales pitch and programmes being played over the phone through automatic dialing.

Though telemarketing and the unsolicited calls are being regarded as a nuisance by many, telemarketing is now treated as a great marketing tool. Businesses can directly communicate with customers with this method of marketing and hear what they have to say about a company’s product or service all at the same time. This method is opposed to the traditional marketing where product or service “visibility” is largely considered to gain customer patronage.

In Telemarketing, there are two options available: Inbound Telemarketing and Outbound Telemarketing.

What is Inbound Telemarketing?

In an inbound telemarketing environment, a telemarketer accepts incoming calls from current and potential clients. He then records the name and information of the person calling and reads prompts about products or promotions. Some inbound telemarketers are tasked to handle customer complaints and support them with their problems.

What is Outbound Telemarketing?

In an outbound environment, a telemarketer calls up current, former or cold customers from a directory phone list. He then calls up a client and tries to sell a product or service by reading a prompt provided by his company. An outbound telemarketer can also entertain questions about the product or service that he is selling and records the sales progress he made.

Now that you know the options, which one will you choose then? Pick an outsourced telemarketing company that caters to both these mediums in order for you to get the best of both worlds and, of course, land in greater profits for your business.

There are a lot of outsourced telemarketing companies out there that provide inbound and outbound services for businesses and their customers at the same time. These companies provide this service at very affordable rates so telemarketing for a small business or a large one will not be a problem for you.